{"id":1066,"date":"2016-01-05T06:21:45","date_gmt":"2016-01-05T06:21:45","guid":{"rendered":"https:\/\/176.58.114.75\/?p=1066"},"modified":"2026-10-27T10:51:28","modified_gmt":"2026-10-27T10:51:28","slug":"quadrant-2-thinking","status":"publish","type":"post","link":"https:\/\/capytech.com\/en\/blog\/quadrant-2-thinking\/","title":{"rendered":"Quadrant 2 Thinking"},"content":{"rendered":"<h1><strong>Quadrant 2 Thinking<\/strong><\/h1>\n<p>I\u2019m sure a lot of people right now are implementing their New Years Resolutions. Maybe they want to lose weight, go to they gym or be grateful. But what about for your professional life or your business &#8211; are you thinking about that?<\/p>\n<p>You may have already heard of the four quadrants of work, or the \u2018Eisenhower Matrix\u2019 but it\u2019s worth revisiting. What is urgent for you and what isn\u2019t? What\u2019s important, and what is not? Hopefully you\u2019re not spending too much time in Q4 (not important and not urgent), but I bet you spend a lot of time in Q1 and Q3. I know I have!<\/p>\n<p><strong>A confession<\/strong>. In the past few months I\u2019ve felt very reactive. I spend most of my time doing business development and writing proposals (great &#8211; usually means we\u2019re making money!). What I was doing was firmly in the quadrants of Urgent, I need to keep my CRM ticking over after all and proposals are our final steps towards generating revenue. But I was feeling very reactive and was barely thinking about next week let alone next year!<\/p>\n<p>So I\u2019ve spent the past couple of weeks firmly entrenched in Q2, that is <strong>Important and Not Urgent<\/strong>. As the CEO of Capytech, it\u2019s up to me to determine where we want to be in the upcoming years. Only by dedicating time to this task can I start to shape that &#8211; call it strategic thinking if you will.<\/p>\n<p>What were the results of this? Well I know that we want to see the majority of our growth in the e-learning space. This is where we add the <strong>most value<\/strong>, and have <strong><a href=\"https:\/\/budurl.com\/6j56\" target=\"_blank\" rel=\"noopener\">amazing products<\/a><\/strong>. I want to generate leads into companies that either sell training or conduct their own. This is an obvious fit for us as interactive and online training is still quite immature here in the UAE.<\/p>\n<p>So spend some time in zone 2, I think you\u2019ll find it provides clarity. To read more about this subjects, take a look <a href=\"https:\/\/czarto.com\/2012\/04\/24\/four-quadrants-of-time\/\" target=\"_blank\" rel=\"noopener\">here<\/a> and <a href=\"https:\/\/www.artofmanliness.com\/2013\/10\/23\/eisenhower-decision-matrix\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quadrant 2 Thinking I\u2019m sure a lot of people right now are implementing their New Years Resolutions. Maybe they want to lose weight, go to they gym or be grateful. But what about for your professional life or your business &#8211; are you thinking about that? You may have already heard of the four quadrants of work, or the \u2018Eisenhower &#8230; <\/p>\n<div><a href=\"https:\/\/capytech.com\/en\/blog\/quadrant-2-thinking\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":1068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quadrant 2 Thinking - Capytech<\/title>\n<meta name=\"description\" content=\"Learn how Quadrant 2 thinking\u2014focusing on what&#039;s important but not urgent\u2014can help shape your business strategy and long-term success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capytech.com\/en\/blog\/quadrant-2-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quadrant 2 Thinking - Capytech\" \/>\n<meta property=\"og:description\" content=\"Learn how Quadrant 2 thinking\u2014focusing on what&#039;s important but not urgent\u2014can help shape your business strategy and long-term success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capytech.com\/en\/blog\/quadrant-2-thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Capytech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/capytech\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-05T06:21:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T10:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capytech.com\/wp-content\/uploads\/2016\/01\/Quadrants-of-Activiites-e1451974839221.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Damian Hehir\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Damian Hehir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/capytech.com\/blog\/quadrant-2-thinking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/capytech.com\/blog\/quadrant-2-thinking\/\"},\"author\":{\"name\":\"Damian Hehir\",\"@id\":\"https:\/\/capytech.com\/en\/#\/schema\/person\/4a5c5ccacc6b007a4a1b0de419c7322c\"},\"headline\":\"Quadrant 2 Thinking\",\"datePublished\":\"2016-01-05T06:21:45+00:00\",\"dateModified\":\"2026-10-27T10:51:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/capytech.com\/blog\/quadrant-2-thinking\/\"},\"wordCount\":352,\"publisher\":{\"@id\":\"https:\/\/capytech.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/capytech.com\/blog\/quadrant-2-thinking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/capytech.com\/wp-content\/uploads\/2016\/01\/Quadrants-of-Activiites-e1451974839221.png\",\"articleSection\":[\"entrepreneurship\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/capytech.com\/blog\/quadrant-2-thinking\/\",\"url\":\"https:\/\/capytech.com\/blog\/quadrant-2-thinking\/\",\"name\":\"Quadrant 2 Thinking - 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